Box top lettering “Best if used by October 1, 1995” and it was never opened, but saved along with other boxes opened and unopened relating to the Disney Aladdin movie. Someone in my family looked (looks) like Jasmine and collected the paraphernalia connected with one of the movies. She, however, didn’t save the cereal. That was on me. I put it up for auction on eBay. Nobody wanted it for $9.95. Go figure.